Wednesday, April 29, 2009

Looking For Kindle 2?

By Josh Lee

It brought online bookstores to people. Now Amazon is bringing ebooks to readers and the device to read them with too. We're stepping into the future of reading as more people catch on to reading ebooks. Without doubt, the Kindle ebook reader has done wonders in paving the way and now we have the Kindle 2, bigger, faster and more powerful. Fasten your seatbelts!

With the supply chain of books becoming increasingly e-based, paper-filled books were always going to turn into e books. Now that we have just the perfect all-in-one device to procure, read and bring with you all the books you want anywhere you go and anytime you want, that's hard to resist. Oprah loves her electronic book reader, so too will many of us love ours.

Plenty of new-brand eBook Reader are coming onto the bandwagon fast and furious but the safest bet is still placed with the long established top two players: the Amazon Kindle and Sony PRS respectively. Between them they dominate the market and deservedly so. With the launch of the Kindle 2, the talk in reading circles is that Amazon has put itself in a league solely of its own drawing away even from the Sony PRS.

To get hold of the Amazon Kindle 2, you have to act fast. Stock-outs especially during peak seasons are nothing new with the Amazon Kindle. For back-to-back Christmases, they sold out long before the holiday proper. Quoted delivery lead time continues to be volatile due to all the rage that it is now. EBay may be an alternative marketplace for the red hot e reader but price premium may be needed to circumvent the crunch.

Analysts estimate that the original Kindle sold in excess of half a million units. Going by the current rate, the Kindle 2 is poised to sell lots more. That means it's not only good for readers, it's great for the environment. Electronic book readers can substitute the need for books so the Kindle 2 can save quite a few trees from being turned into paper for them. Yes, the Kindle 2 is green.

The Kindle 2 is also easier for your pockets. Although somewhat pricey, it essentially pays for itself pretty quickly especially in the case of avid readers. Amazon Electronic Book Reader cost half that of their paper counterparts. Shop, buy and retrieve books online through Whispernet directly on the reader itself and bypass the hassle and expenses of driving around and waiting in line. Free sampling of Amazon ebooks is also a standard practice.

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